ABOUT ORANGE MARKETING
We value your brand and your bottom line as if it were our own.
Being fully immersed in our client's business is our sweet spot. We are a boutique marketing firm that offers on-demand access to sublime creative and C-level marketing expertise. Here, insightful strategy is the rocket fuel of campaigns with real influence and measurable results. And because we work holistically, we help grow your company's internal teams by sharing our knowledge and focusing on long-term success.
Founded in 2009, Orange has evolved into a full-service marketing solution for small- to mid-sized businesses. While our suite of marketing services includes print design and logo development, copy writing, website development, digital advertising, and public relations, the sum of our parts is far greater—we are advocates, advisors, and the ultimate stewards of your brand.
Visit us at our studio located in Denver's RiNo district or contact us to learn more about how we can help you.
Kim DeLashmit | Strategy
Kim is Orange Marketing’s founder and the firm's lead marketing strategist, with over 15 years experience working on both B2B and B2C campaigns. She oversees agency operations while working with clients in the hospitality, real estate, industrial, and nonprofit sectors.
Prior to founding Orange in 2009, Kim wrote and edited copy at National Geographic, led the development and implementation of the Mount Evans Scenic and Historic Byway Management Plan, and directed account services for such clients as Colorado's Regional Transportation District (RTD), Denver Center Theatre Company and Denver Center for the Performing Arts, as well as Colorado State University. In the nonprofit sector, Kim has led fundraising and marketing efforts for such organizations as Colorado Ballet, the Art Students League of Denver, and the Butterfly Pavilion. She holds a bachelor's degree from the University of Colorado at Boulder and a master's degree from the University of Montana.
For fun and karmic goodness, Kim fosters dogs for Front Range German Shepherd Rescue and volunteers for various speaking engagements to help nonprofits and small businesses implement basic marketing strategies. She is also a former Peace Corps volunteer and a 2013 graduate of the esteemed Leadership Denver program. Her current and past nonprofit board engagements include Community Resource Center of Colorado, CollegeTrack, and past Board Chair of Ballet Nouveau Colorado (now Wonderbound). In her spare time, Kim enjoys hiking with her canine sidekick, Macaroni; riding horses; golfing; knitting; patio cocktails; and exploring our planet.
Amanda Cordsen | Design
Amanda has a background in fine art and over 10 years of design and marketing experience ranging from agency work to directing in-house marketing and design departments. Her specialties are logo and brand work, print and front-end web design, and illustration. Prior to joining the Orange team, Amanda served as Art Director for University of Colorado Hospital, leading the effort to retool and modernize the brand and visual libraries while branding the consolidation from single hospital to University of Colorado Health System. At the hospital she also concepted and executed print, web, and décor themes for large-scale fundraising galas featuring performers like Bon Jovi and Dionne Warwick. Through previous experience, she has also worked with RTD, Denver Center for Performing Arts, Centura, Children’s Hospital Colorado, Cornelia Spa, and Denver Home Builder’s Association.
Recognition for Amanda’s creative work includes Art Director’s Club of Denver (ADCD) awards for logo and print design, an ADCD Best in Category for poster design, an In-HOWse Design Award, a Gold Leaf Judge’s Choice award, several individual Gold, Silver, and Bronze Leaf Awards, a Gold Create Award, and a Gold Addy for vehicle wrap design and a Silver Addy for illustration.
To stay active in the local creative world and to feed her other passions, Amanda volunteers with the Museum of Contemporary Art Denver, Cherry Creek Arts Festival, Rocky Mountain Lab Rescue, Safe Harbor Lab Rescue, and Cat Care Society. She is also an active member of the Rocky Mountain Craft Coffee Association. Amanda and her husband operate a small, craft coffee roastery from their home, supplying local and distant coffee shops with tasty coffee. Amanda holds a bachelor's of fine arts in design communication from Texas Tech University.
Caitlin Turner | Strategy
At the intersection of strategy and creative, you’ll find Caitlin Turner tap dancing her way through traditional and new media. Caitlin has worked across various sectors of the creative industry since landing in Denver. Dedicated and energetic with broad-based accomplishments building account relationships, generating brand strategy, and executing marketing/PR campaigns that maximize profit potential. She has worked with CU Denver, TD Ameritrade, Trimble, American Crew, Revlon, Crocs Footwear, and others.
Caitlin understands the challenges companies face. In fact, she cut her teeth working on the client side. Her extensive list of contacts, outstanding brand management skills, and innovative marketing strategies made her a valued leader at several top Colorado companies—and put dozens of successful promotional and product launch campaigns under her belt. Today, she works diligently on everything from budgets to project management, always with a focus on her clients’ best interests.
She will shepherd your brand with strategic focus, project planning, and professional execution, consistently helping you define and achieve your business goals. Her keen eye scans the details and sees the big picture, too, helping us effectively deliver at a highest level. When we have a business challenge we go to Caitlin for results. Whether you’re looking to articulate your unique value proposition, create a brand foundation or launch a holistic integrated campaign, Caitlin is your gal. Involved in several big “ask” campaigns for top institutions Caitlin knows the steps to take (tap and strategic) and will put together an authentic, sharable, emotional, insightful and powerful plan to reach your ultimate objective. Caitlin is ready to help you tell your story.
Jason Sonderman | Interactive
There is little in the web world with which Jason hasn't be involved. From the dawn of HTML 1.0, through the era of Flash and Web 2.0, to the current Responsive Design and Mobile-First approaches to web design and building, he has done web work for the B2B, Consumer, Retail and Manufacturing segments over those 18 years. In fact, it was long after Jason graduated from Kansas City Art Institute with a Bachelors of Fine Art degree in Visual Communications that he realized that his traditional graphic design training would be put to better use in the online world rather than the print world.
Jason's notable clients have included Toyota Motors, KIA Motors, Lennox International, Cerner, TurboTax, TXU Energy, Sporting Kansas City, MEECO Manufacturing, GreenEarth Cleaning , RhythmLink, and Girl Scouts of America.
Between projects and fireworks sales seasons, Jason works as an ambassador for MODX Content Management System, as well as lends his time and skills to the Junior League of Kansas City, Girl Scouts of America of Northeast Kansas and Northwest Missouri, and his daughter's school.
Loren Faye| Brand Strategy | Account Management
Loren Faye has more than 20 years of experience in all facets of marketing, including public relations, copywriting, event planning, promotions, advertising, web development and corporate partnerships. She launched the PR/marketing efforts of several start-ups in the for-profit and non-profit sectors, including the Newman Center for the Performing Arts, kickstart.com, The Peak Foundation, JungleQuest and Wystone Teas.
Her appointments include the Denver Metro Convention & Bureau’s Culture and Tourism Committee and the boards of Curious Theatre and CultureHaus (Denver Art Museum). She was alo a graduate of Leadership Denver and of the Colorado Institute of Leadership Institute, Power Pipeline (Leadership America) and Duke University.
Lori Cowen | Copy Writing | Account Coordination
Lori brings 15 years of marketing experience to Orange. She brings expertise in marketing and communications, copy writing, tactics, measurement, and public relations. Lori has worked for Jones Intercable, top ranked Denver radio stations, KYGO and 850KOA, and managed marketing for both the Cherry Creek Arts Festival and the Cherry Creek North shopping and dining district. With her guidance, Cherry Creek North implemented a powerful event program that increased foot traffic, retail retention, and sales. In between hanging sponsor banners and serving as emcee, Lori launched and managed the Cherry Creek North website, replacing the original version with an interactive that was source of ideas, inspiration, and information for consumers, retailers, and prospective business owners.
Lori and her husband have three smart kiddos and one dim-witted dog. They have traveled extensively through Europe, China, and New Zealand but have never called anyplace but Denver home.
Our clients range from Denver-based small businesses to multinational companies, and we are proud to count them among our friends and partners. They include the following:
American Transplant Foundation
Bella Vie Kitchen & Bath
Blackstone Hospitality Inc.
Colorado Golf Club
Denver Laser Solutions
Four Seasons Resorts
Four Seasons Residences
Healthy Nest Nutrition
Latino Community Foundation
LIV | Sotheby's Real Estate
National Flooring Equipment
Pura Vida Fitness & Spa
Unique Garden Resort
Zen Pet Supplies